Leading global beauty company Avon celebrated the brand’s latest offering, ANEW Clinical Pro Line Eraser Treatment, with flash mobs coast to coast in five cities, including New York, Chicago, Atlanta, Dallas and Los Angeles.
Professional ballroom dancer Karina Smirnoff led the moves and wowed the crowd in Los Angeles. Avon representatives in all cities joined in on the flash mobs and distributed tens of thousands of samples of ANEW Clinical Pro Line Eraser Treatment, which launches this month (September) across the country.
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“I can never turn down an opportunity to dance—especially when it’s celebrating such an exciting new innovation like Pro Line Eraser Treatment,” says Smirnoff. “I’m so thrilled to be a part of this big moment for Avon and spending time with the representatives and fans.”
Avon ANEW Clinical Pro Line Eraser Treatment with A-F33 is claimed to be an industry first molecule exclusively available through Avon.
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Claimed to be an anti-aging treatment, it was developed in partnership with dermatological company NeoStrata Company, Inc., the same company that Avon collaborated with in the early 1990s to first bring Alpha Hydroxy Acid (AHAs) Technology to the mass market.
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The new treatment harnesses the power of A-F33 and helps begin to reduce the look of deep and fine wrinkles in seven days, Avon claims. Over time, 100% of women showed improvement in fine wrinkles, says the company.
ANEW Clinical Pro Line Eraser is available for $39.99 exclusively through Avon representatives.