Kate Middleton Names Princess Cruises Ship
Event marketing agency, Under The Radar, has been selected by Princess Cruises to produce the June 13, 2013 live naming ceremony for the Royal Princess, the first of a new class of ships for the line.
Among other ceremony highlights, an important moment will be the ship’s naming by Her Royal Highness The Duchess of Cambridge (née Kate Middleton), in Southampton, England.
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More than 2,000 dignitaries, politicians, business leaders, travel industry executives and a global online audience will view the live Royal Princess naming ceremony, which will combine the elements of this time-honored maritime custom with British traditions steeped in history, along with contemporary touches.
“The launch of the Royal Princess will honor Princess Cruises’ storied legacy while celebrating the debut of our exciting new vessel,” said Julie Benson, VP of Public Relations, Princess Cruises.
“Just as Royal Princess will captivate passengers with its casual elegance and inspire them with its evolutionary features, we are looking forward to a launch event that celebrates both our new ship and our company’s innovative spirit,” added Benson.
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Founded in 1989, Under The Radar is a Chicago-based producer of global consumer and corporate events.
In the picture above: The Duchess of Cambridge will serve as “Godmother” of the Royal Princess during a naming ceremony produced by Under the Radar, an experiential marketing agency.