Gillette (NYSE: PG), the world’s leading male grooming brand, announced Tuesday a partnership with three female celebrities: Kate Upton, Hannah Simone and Genesis Rodriguez – the first time ever that the brand has partnered with female spokespeople to spearhead an integrated marketing campaign.
They will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases the Gillette Fusion ProGlide Styler.
All three women will appear in an integrated marketing campaign, including print ads, a television ad helmed by film director Ruben Fleischer, digital media and public relations, with activities kicking off in March 2013.[ Also Read: Do Women Prefer to Kiss Stubble or Shaven Skin? ]
The campaign leads up to a first-ever live body hair styling event on April 18th. The event will stream live online and feature Kate, Hannah and Genesis taking questions and sharing their opinions on male body hair styling.
Kate Upton is the all-American girl most guys wish lived next door. The Florida native has seen a meteoric rise through both modeling exposure and a handful of viral videos.
Kate was recently featured as the cover girl of the 2013 Sports Illustrated Swimsuit Issue, marking the second consecutive year she claimed that honor.[ Also Read: Victoria’s Secret Angels Arrive in Sexy Swimsuits ]
“I’m very excited to partner with Gillette and share with guys the body hair styling preferences of women from around the world,” said Kate Upton. “For me, the most important part of styling is that guys own their look, whatever that look is. The Fusion ProGlide Styler gives guys the tool they need to achieve their style goals, whatever they may be.”
London-born Hannah Simone has taken quite the route to get where she is today. After working as a human rights and refugee officer for the U.N. in London, Hannah returned to her first love of entertainment and began hosting Canada’s MuchMusic. A move to L.A. brought her to the SyFy network and now to Fox’s hit comedy “New Girl,” where she plays Cece.[ Also Read: Brad Pitt Enters the World of Women’s Fragrance ]
Bilingual beauty Genesis Rodriguez is a rising star in any language. Long a star of Telemundo series such as “Prisionera,” “Dame Chocolate” and “Dona Barbara,” Genesis has become an English-language star as well, appearing in a number of big-budget films.
Recent projects have included “What to Expect When You’re Expecting,” “The Last Stand” and “Identity Thief.” She’ll be co-starring in “Hours” later this year.
The Gillette Fusion ProGlide Styler and Fusion ProGlide Clear Shave Gel are available in a broad range of retail outlets in the razor aisle right now. The suggested retail price for the Fusion ProGlide Styler is $19.99 and $3.99 for the Fusion ProGlide Clear Shave Gel.