For the second year, Kate Upton will be the face of Sam Edelman’s spring advertising campaign.
The campaign was shot by photographer Craig McDean on a private beach in California. Trey Laird directed the campaign styled by Karl Templer.
“Kate is the model of the moment, and I’m thrilled to have her as the face of the brand again,” said Sam Edelman, founder of Sam Edelman Shoes and division president for the Sam Edelman Division of Brown Shoe Company.
“The Sam Girl is aspirational and knows all the latest trends, whether it’s fashion, the newest workout or hottest models. They all want to look like Kate.”
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The Sam Edelman spring collection is a mixture of boy-meets-girl looks inspired by the 50s St. Tropez beach towns style of dressing and combined with the more masculine London street styles. Nude palettes and natural leathers with touches of camo are used throughout, says the company.
The images from the shoot will appear in print ads in Vogue, Harper’s Bazaar, InStyle and Women’s Wear Daily, billboard and wild postings, online, and at samedelman.com, as well as in Sam Edelman retail stores.