Fashion designer Kenneth Cole has launched Mankind, a new fragrance for men.
It was created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole. Encased with leather and affixed with chrome bolts, it was personally selected by Kenneth himself.
“The Mankind fragrance and concept is designed for the guy who knows what he wants and expresses it daily through his actions, style and overall essence,” said Kenneth Cole, chairman and CEO of Kenneth Cole Productions.
“This man is performance driven yet understands the importance of achieving balance in his life, whether in his career, relationships or community.”
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The website, www.mankindfragrance.com is a social hub for men to experience the core essence of the Mankind brand and fragrance.
Men are invited to share their random acts of kindness with real time photos and tweets via #manupformankind. For the early adapters, the 21 Day challenge also incorporates a Google Glass application to photograph and download their daily good deeds.
The Kenneth Cole Mankind fragrance collection debuts at Kenneth Cole and major department stores in March 2014.
Mankind fragrance collection includes:
Eau de Toilette in 3.4 fl oz/100 ml, $72
Eau de Toilette in 1.7 fl oz/50 ml, $54
Eau de Toilette in 1 oz/30 ml, $44
Hair & Body Wash in 6.7 oz/198 ml, $18
Deodorant, 2.6 oz/75 g, $22
Kenneth Cole Productions, Inc. designs, sources and markets a range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole Collection, Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls.
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