Khelo India Anthem to Encourage Mass Participation in Sports

Col. Rajyavardhan Singh Rathore launching the Khelo India Anthem, at a function, in New Delhi on January 15, 2018
Col. Rajyavardhan Singh Rathore launching the Khelo India Anthem, at a function, in New Delhi on January 15, 2018

In order to encourage mass participation and promote excellence in sports, India’s Ministry of Youth Affairs and Sports unveiled Monday the Khelo India Anthem.

Commencing on January 31, 2018, the Khelo India School Games will be the first programme to mark the beginning of Khelo India, a sports development programme. Star Sports, India’s leading sports broadcaster, is the broadcast partner.

Minister of Youth Affairs and Sports Rajyavardhan Singh Rathore unveiled the Khelo India Anthem, which is conceptualized by Ogilvy, composed by Louis Bank, and the film has been produced by Nirvana Films.

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Khelo India School Games will be held at multiple venues across Delhi, including the Jawaharlal Nehru Stadium, Indira Gandhi Stadium Complex, Major Dhyan Chand National Stadium, Karni Singh Shooting Range, and Dr. SPM Swimming Complex.

The school games include 16 sports disciplines such as Archery, Athletics, Badminton, Basketball, Boxing, Football, Gymnastics, Hockey, Judo, Kabaddi, Kho-Kho, Shooting, Swimming, Volleyball, Weightlifting, and Wrestling.

Photo courtesy: Press Information Bureau

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Rakesh Raman