In support of #GivingTuesday, a global day dedicated to giving back, Kia Motors America (KMA) and DonorsChoose.org launched Tuesday their annual “citizen philanthropist” empowerment campaign to raise more than $1 million to support high-need public schools across the country before the end of the year. KMA will make a matching contribution for each donation to eligible DonorsChoose.org projects.
“Today, people around the world are coming together to give, and on behalf of the thousands of Kia team members and dealers across the country, we are proud to join the effort and continue making a positive and lasting difference for students and teachers across the U.S.,” said Michael Sprague, executive vice president of sales & marketing, KMA.
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#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation.
Together, with a team of influencers – including DonorsChoose.org founder and CEO Charles Best – the global day for giving back has engaged over 10,000 organizations worldwide.
Individuals can join Kia, its dealers and DonorsChoose.org in supporting public school teachers and students by visiting the website.
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