Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI.
In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Motley Crue concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
Kia returns to the big game for the third straight year with a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components.
In a Super Bowl advertising first, the complete “Drive the Dream” ad will premiere on Feb. 2 on more than 18,000 movie screens in National CineMedia’s FirstLook pre-show program before airing in the game.
Kia also will run 15-second teaser ads featuring Adriana Lima on TV and in cinema beginning on Jan. 27, while also leveraging the Twitter and Facebook channels of the spot’s celebrity cast. A special expanded version of the ad will be available at YouTube.com/Kia beginning on Feb. 2.
As part of the “Drive the Dream” campaign, consumers can download a $25 pre-paid test drive voucher at Kia.com that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of any Optima model.
Covering diverse segments of activity, RMN News Service discusses the burning issues that have immediate impact on various governments, businesses, and the lives of commoners.
Raman Media Network (RMN) Company is a leading integrated technology media and entertainment company. It is working in diversified content creation, management, and distribution businesses on a global scale.