Kodak Snowboards with Burton to Peddle Playsport

Kodak has announced a new marketing relationship that names Kodak the Consumer Digital Camera Partner of Burton Snowboards and the Burton Super Demo Tour.

Kodak is also introducing a special Kodak Playsport Video Camera, Burton Edition. It features an orange pixilated design resembling the Burton Custom 154 Snowboard, one of Burton’s most popular products.

“Burton is a great brand for Kodak to align with to market and sell our Kodak Playsport Video Camera, a product designed for adventure, which Burton fans can certainly relate to,” said Phil Scott, VP of Marketing, Digital Capture and Devices, Kodak.

“Whether jibbing or freestyling, the Kodak Playsport Video Camera, Burton Edition makes it fun and easy to capture and share your moments in full HD.”

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The Kodak Playsport Video Camera, Burton Edition will be bundled with gear including a custom Camera Holster that fits around the arm or leg to capture the action, a Kodak Remote Control, a Kodak Lithium-Ion Rechargeable Digital Camera Battery and a Kodak SDHC Memory Card, 4 GB.

The product bundle will be available for $199.95 beginning in January 2011 at Burton.com and Kodak.com.

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According to the company, Playsport is a rugged, durable and pocket-size HD video camera with an appetite for adventure. It is waterproof up to 10 feet, offers full 1080p HD video and 5 MP still capture, electronic image stabilization and LCD Glare Shield feature.

It also has built-in software and USB cable output so consumers can edit and easily share their videos on social networking sites including YouTube and Facebook, and email.

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Kodak launched its Playsport Video Camera earlier this year at the Burton U.S. Open in Stratton, VT. At the 10-city 2011 Burton U.S. Super Demo Tour, Kodak will showcase and demonstrate its new Kodak Playsport Video Camera, Burton Edition.

Fans will have the opportunity to take the camera out for a test ride and also have a free souvenir picture taken in the Kodak Photo Zone.

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Kodak’s Consumer Digital Camera Partner designation includes Kodak Pocket Video Cameras and Kodak Digital Cameras.

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has been trying to fuel the growth of snowboarding worldwide through its product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.

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Rakesh Raman