In 2010, Kohl’s announced a philanthropic initiative to fight breast cancer with a commitment of $7 million over three years to the American Cancer Society’s Midwest Division and the Southeast Wisconsin affiliate of Susan G. Komen for the Cure to support breast cancer research, education and patient-assistance programs.
This year, to further raise awareness among Kohl’s associates of Kohl’s commitment to the cause and of Susan G. Komen Southeast Wisconsin Race for the Cure, Kohl’s created the “Every Step Counts” initiative.
Kohl’s placed 12-foot-tall pink, shoeprint-shaped graphics on the exterior of the corporate headquarters to help remind onlookers that every step counts in the fight against breast cancer.
Additionally, oversized shoeprint graphics donned light posts along Lincoln Memorial Drive on Milwaukee’s lakefront the week leading up to the race.
The 40 Kohl’s stores in the state of Wisconsin also showed support for the cause by participating in a “Pink Out” in which Kohl’s associates wore pink clothing the week leading up to the Susan G. Komen Race for the Cure.
The company’s corporate headquarters and 14 Kohl’s stores in the Milwaukee area also have turned the Kohl’s store signs pink throughout September and October, National Breast Cancer Awareness Month.
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