Krispy Kreme’s HOP Movie-Inspired Doughnuts

Krispy Kreme is bringing you two delicious, new egg-shaped treats to celebrate the Blu-ray and DVD release of Universal Pictures’ Easter-themed family comedy HOP, from the creators of Despicable Me.

The new Sprinkled Chocolate Iced Egg with Kreme Filling and Drizzled Iced Egg with Chocolate Kreme Filling Doughnuts are available now through April 8th at participating Krispy Kreme U.S. and Canada locations.

“We’ve captured the delightfulness of this hilarious hit family comedy in two great-tasting, egg-shaped treats,” explains Ron Rupocinski, Krispy Kreme corporate chef. “They’re a fun and colorful way for your family to celebrate the arrival of spring and the Blu-ray and DVD release of HOP.”

Krispy Kreme Sprinkled Chocolate Iced Egg with Kreme Filling Doughnuts are also available in assorted six-count boxes on Krispy Kreme displays at participating Walmart locations, March 23rd through April 8th.

Meanwhile, Walmart is partnering with Hollywood to increase the value of movie ownership with anytime access to DVDs. It is giving physical DVD/Blu-ray collections across the country a second life by turning them into digital movies. (Read: Walmart Enters Hollywood with Disc-to-Digital Service)

Look for HOP on Blu-ray and DVD on March 23, 2012 at participating retailers. *HOP Blu-ray and DVDs are not available for purchase at Krispy Kreme locations.

Krispy Kreme is an international retailer of sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the company has offered the doughnuts and coffee since it was founded in 1937.

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