L’Oréal Factory in Indonesia to Tap Asian Beauty Market

Leading beauty company L’Oréal has announced the opening of its largest factory in the world. The 66,000 m2 building is located at the Jababeka Industrial Estate, West Java, Indonesia, around 60 kilometers east of Jakarta.

With a staged investment totalling EUR 100 million (approximately IDR 1.25 trillion), this new factory will serve as the production hub for the South-East Asian region.

“As we have been successfully operating a factory In Indonesia since 1986, the country is therefore the clear choice for L’Oréal’s ASEAN production hub,” said Jean-Philippe Blanpain, L’Oréal’s executive VP of Operations.

[ Also Read: My L’Oreal Colorist Mobile App for Women ]

In line with the Group’s ambition to reach one billion new consumers in the next ten years, the factory will respond to increased market demand in Indonesia and ASEAN, which represents new frontiers of growth for L’Oréal, says the company.

Making a total of 43 L’Oréal factories worldwide, the new Jababeka plant will manufacture hair and skin care products for the mass market brands, L’Oréal Paris and Garnier. The company says 30% of the production will cater to the domestic market while 70% will be distributed to all other countries in the South-East Asian region.

[ Also Read: L’Oreal Paris Honors 10 Women of Worth ]

In 2013, the plant will produce 200 million units and has an installed capacity of 300 million units with the potential to reach up to 500 million units per year.

The plant features facilities including high-speed production lines, processing tanks with automatic recipes management, a lighting system based on movement detection and an advanced technology water treatment plant which is currently under development.

Related posts:


Newspapers, TV on Deathbed; Online in Baby Bed
New BMW 1 Series M Coupé Sports Car
Software Major Microsoft Declares Quarterly Dividend
Fiat 500 Named the Coolest New Car
How to Bring Your Business on the Web
Moon Walker Neil Armstrong Passes Away
Incheon Asian Games Named JYJ for Publicity
Blumberg Grain to Set Up Export Hub in West Africa
Smokey Bear Hugs in Wildfire Prevention Ads
Opening Now: Novotel Abu Dhabi Al Bustan

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.