Lady Gaga Dominates MTV Video Music Awards

Lady Gaga dominated the 2010 MTV Video Music Awards, adding eight to her collection of Moonmen with awards including “Video Of The Year,” “Best Dance Video,” “Best Pop Video” and “Best Female Video.” 

Eminem, who opened this year’s Awards with a triumphant performance, walked away with two statues for “Best Male Video” and “Best Hip Hop Video.” 

VMA newcomers 30 Seconds To Mars and Florence + The Machine took home their first wins for “Best Rock Video” and “Best Art Direction,” respectively.  Justin Bieber was voted “Best New Artist.”

MTV aired the 2010 Video Music Awards live on Sunday, September 12 from Nokia Theater in Los Angeles, having transformed the venue into a 1950′s sculptural nod to modernism.

2010 MTV VIDEO MUSIC AWARDS WINNERS

GENERAL CATEGORIES:

VIDEO OF THE YEAR

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST NEW ARTIST

Justin Bieber featuring Ludacris

Title: Baby

Album: My World Part II

Director: Ray Kay

Label: Island Def Jam, RBMG

Production Company: Rockhard Films

Producer: Nicole Acacio

BEST MALE VIDEO

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

BEST FEMALE VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST HIP HOP VIDEO

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

BEST POP VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST ROCK VIDEO

30 Seconds To Mars

Title: Kings and Queens

Album: This Is War

Director: Bartholomew Cubbins

Label: Virgin Records

Production Company: Hello and Co.

Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson

BEST DANCE VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST COLLABORATION

Lady Gaga featuring Beyonce

Title: Telephone

Album: The Fame Monster

Director: Jonas Akerlund

Label: Interscope, Cherry Tree, Streamline, KonLive

Production Company: Serial Pictures/Anonymous Content

Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich

PROFESSIONAL CATEGORIES:

BEST CHOREOGRAPHY

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Choreography: Laurieann Gibson

BEST DIRECTION

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST EDITING

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Editor: Jarrett Fijal

BEST SPECIAL EFFECTS

MUSE

Title: Uprising

Album: The Resistance

Director:  Hydra

Label: Warner Bros. Records

Production Company: Humble

Producer: Humble

Special Effects: Sam Stevens

BEST CINEMATOGRAPHY

Jay-Z & Alicia Keys

Title: Empire State of Mind

Album: The Blueprint 3

Director: Hype Williams

Label: Roc Nation

Production Company: Naaila Entertainment

Producer: Abdur Rahman

BEST ART DIRECTION

Florence + The Machine

Title: Dogs Days Are Over

Album: Lungs

Director: LEGS

BREAKTHROUGH VIDEO

The Black Keys

Title: Tighten Up

Album: Brothers

Director: Chris Marrs Pillero

Label: Nonesuch

Production Company: Symphony 9

Producer: John Lathan

According to MTV, the Awards program was available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 63 channels reaching 605 million households around the world as well as through syndication. 

In addition, its convergent programming and content will reach the interactive community, via MTV’s more than 200 digital media properties around the world.

MTV is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.

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