Lady Gaga Dominates MTV Video Music Awards
Lady Gaga dominated the 2010 MTV Video Music Awards, adding eight to her collection of Moonmen with awards including “Video Of The Year,” “Best Dance Video,” “Best Pop Video” and “Best Female Video.”
Eminem, who opened this year’s Awards with a triumphant performance, walked away with two statues for “Best Male Video” and “Best Hip Hop Video.”
VMA newcomers 30 Seconds To Mars and Florence + The Machine took home their first wins for “Best Rock Video” and “Best Art Direction,” respectively. Justin Bieber was voted “Best New Artist.”
MTV aired the 2010 Video Music Awards live on Sunday, September 12 from Nokia Theater in Los Angeles, having transformed the venue into a 1950’s sculptural nod to modernism.
2010 MTV VIDEO MUSIC AWARDS WINNERS
GENERAL CATEGORIES:
VIDEO OF THE YEAR
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
BEST NEW ARTIST
Justin Bieber featuring Ludacris
Title: Baby
Album: My World Part II
Director: Ray Kay
Label: Island Def Jam, RBMG
Production Company: Rockhard Films
Producer: Nicole Acacio
BEST MALE VIDEO
Eminem
Title: Not Afraid
Album: Recovery
Director: Rich Lee
Label: Aftermath, Interscope
Production Company: DNA
Producer: Justin Diener
BEST FEMALE VIDEO
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
BEST HIP HOP VIDEO
Eminem
Title: Not Afraid
Album: Recovery
Director: Rich Lee
Label: Aftermath, Interscope
Production Company: DNA
Producer: Justin Diener
BEST POP VIDEO
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
BEST ROCK VIDEO
30 Seconds To Mars
Title: Kings and Queens
Album: This Is War
Director: Bartholomew Cubbins
Label: Virgin Records
Production Company: Hello and Co.
Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson
BEST DANCE VIDEO
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
BEST COLLABORATION
Lady Gaga featuring Beyonce
Title: Telephone
Album: The Fame Monster
Director: Jonas Akerlund
Label: Interscope, Cherry Tree, Streamline, KonLive
Production Company: Serial Pictures/Anonymous Content
Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich
PROFESSIONAL CATEGORIES:
BEST CHOREOGRAPHY
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
Choreography: Laurieann Gibson
BEST DIRECTION
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
BEST EDITING
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence
Label: Interscope, Cherrytree, Streamline, KonLive
Production Company: DNA Inc.
Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
Editor: Jarrett Fijal
BEST SPECIAL EFFECTS
MUSE
Title: Uprising
Album: The Resistance
Director: Hydra
Label: Warner Bros. Records
Production Company: Humble
Producer: Humble
Special Effects: Sam Stevens
BEST CINEMATOGRAPHY
Jay-Z & Alicia Keys
Title: Empire State of Mind
Album: The Blueprint 3
Director: Hype Williams
Label: Roc Nation
Production Company: Naaila Entertainment
Producer: Abdur Rahman
BEST ART DIRECTION
Florence + The Machine
Title: Dogs Days Are Over
Album: Lungs
Director: LEGS
BREAKTHROUGH VIDEO
The Black Keys
Title: Tighten Up
Album: Brothers
Director: Chris Marrs Pillero
Label: Nonesuch
Production Company: Symphony 9
Producer: John Lathan
According to MTV, the Awards program was available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 63 channels reaching 605 million households around the world as well as through syndication.
In addition, its convergent programming and content will reach the interactive community, via MTV’s more than 200 digital media properties around the world.
MTV is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.
