Legends of Bikini Bottom Coming on Facebook

Nickelodeon, in a first for the network, presents “Legends of Bikini Bottom,” an anthology of five new, deep-sea SpongeBob SquarePants tales, premiering online first on Facebook then on-air on Nick. 

Guest starring Ginnifer Goodwin (Big Love) and Amy Sedaris (Strangers with Candy) “Legends of Bikini Bottom” kicks off with “Trenchbillies” (guest starring Sedaris) on the SpongeBob SquarePants Facebook page (www.facebook.com/spongebob) Thursday, Jan. 27, at 8 p.m. (ET) / 5 p.m. (PT). 

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The next four stories – “Sponge-Cano”, “The Main Drain”, “The Monster Who Came to Bikini Bottom” and “Welcome to the Bikini Bottom Triangle” (guest starring Goodwin) – will premiere on Nickelodeon in an hour-long prime-time TV special on Friday, Jan. 28, at 8:00 p.m. (ET/PT).

The anthology of all five tales, including the on-air premiere of “Trenchbillies”, will air Saturday, Jan. 29, from 10:00 to 11:15 a.m. (ET/PT) on Nickelodeon.

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“The anthology format of ‘Legends of Bikini Bottom’ provides a great opportunity to try something new where we can give SpongeBob’s 16 million fans on Facebook a first look, in addition to new content on-air,” said Brown Johnson, president, Animation, Nickelodeon and MTVN Kids and Family Group. 

“Ginnifer Goodwin and Amy Sedaris have done a fantastic job voicing their characters, which enriches the entire collection of stories.”

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The hour-long premiere of Legends of Bikini Bottom will be simulcast on Nick Mobile, and post premiere, it will be available via Nickelodeon’s download-to-own partners.

On Nick.com, a dedicated show page will feature clips from the special, SpongeBob trivia, games and a Patchy the Pirate-themed message board. 

Additionally, Nick.com will launch a new Game of the Week, “Legends of Bikini Bottom”, which is comprised of six mini games that require players to maneuver SpongeBob or his pals through a different legend-themed adventure. 

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The first game was launched on Thursday, Jan. 20, and the remaining five will launch one each day from Monday, Jan. 24, through Friday, Jan. 28.  To gain access to the final game, players must enter the code available only on-air during the hour-long special Jan. 28.

SpongeBob SquarePants series is an animated program that targets kids 2-11. Nickelodeon, now in its 31st year, is a leading entertainment brand for kids.

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Rakesh Raman