California Raisin growers announced Friday the “Let’s Keep It Real” educational campaign and www.LetsKeepItReal.com website. The new initiative is designed to offer consumers educational information to help make healthy food choices.
“Our goal is to provide nutrition education so shoppers can make wise choices about what goes in their grocery carts,” said Larry Blagg, senior VP of Marketing, California Raisin Marketing Board. “Ultimately, we are encouraging consumers to choose all-natural, whole foods like California Raisins, while thinking twice about processed, sugar-added options.”
California Raisins are an all-natural, dried-in-the-sun, no-sugar-added fruit with fiber, potassium and antioxidants.
This year, Stonyfield is also making it easier to get to know more about the food we eat. The world’s leading organic yogurt maker is launching a year-long Know Your Food campaign aimed at helping people get to know more about the foods in their refrigerators, freezers and pantries. (Read: Stonyfield Kicks Off Know Your Food Campaign)
And a year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Wal-Mart Stores has unveiled the “Great For You” icon.
The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its private label brand products backed by rigorous nutrition criteria. (Read: What Walmart’s “Great For You” Means for You)
California Raisin growers are standing up for their dried fruit with the “Let’s Keep It Real” educational effort, including a Healthy Snack Challenge.
To sign up for the Healthy Snack Challenge, you can visit www.Facebook.com/CaliforniaRaisins and pledge to enjoy all-natural, no sugar-added snacks for one week.
Qualified participants are eligible to win one of five California Raisins prize packs between now and July 31, 2012. Prize packs include $1,000 and other goodies to help participants snack wisely and well.