LG’s ‘Door-in-Door’ French-Door Refrigerator

American families are creatures of habit when it comes to reaching for their favorite refrigerated foods, according to results of a new national consumer study, says LG Electronics.

In conjunction with the launch of its new super-capacity Door-in-Door French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of “go-to” foods and beverages that are consistently used on a daily basis.

Catering to consumers’ “on-the-go” lifestyle, LG’s Door-in-Door feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.

According to the survey of more than 1,000 American families, 40 percent of today’s consumers reach for their refrigerated “go-to” foods three to five times per week.

The top-rated refrigerated “go-to” foods are cheese (60 percent) and fruit (59 percent).  Another interesting statistic shows 78 percent of people are likely to share their favorite “go-to” foods with others.  While most are good sharers, nearly a quarter (22 percent) is not, pointing to potential food fights at home, reveals LG.

An online research survey was completed among a random sample of 1,031 men and women, ages 24-54, who have children living in the home and have an annual household income of more than $60,000.

Polling was conducted in June and July 2012 by Impulse Research on behalf of LG Electronics USA..

RMN News

Rakesh Raman