LG Show Brings Coaches into Kitchen

Jay Wright, head coach of the Villanova University men’s basketball team, and Jamie Dixon, University of Pittsburgh head coach, traded in their playbooks for aprons Saturday at the LG Coaches’ Cook-off during NCAA Final Four weekend.

LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated $5,000 in the participating coaches’ names to Coaches vs. Cancer, a program that unites the American Cancer Society and the National Association of Basketball Coaches in the fight against cancer.

The coaches brought their competitive spirit off the court and into the LG Kitchen at Bracket Town Refreshed by Coca-Cola Zero, the NCAA Final Four ultimate fan fest, where celebrity chef and Texas native Tim Love served as head referee.

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After some intense chopping, seasoning and sautéing, Chef Love judged the coaches’ dishes and crowned Coach Dixon of the University of Pittsburgh Panthers the winner.

“It feels great to be the winner of the LG Coaches’ Cook-off. It was a lot of fun and for a great cause that Jay and I are both heavily involved with,” said Coach Dixon.

“The competition was far more stressful than going up against Jay in basketball – I definitely feel more comfortable on the court! I will use this win on the recruiting trail when we go head-to-head against each other!”

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With just 20 minutes on the clock, the coaches were tasked with preparing a grilled New York strip, grilled artichokes with a chili-mustard aioli and a Yukon gold potato puree.

Both coaches, who appeared on behalf of the National Association of Basketball Coaches (NABC), were supported by a student sous chef from the Culinary Institute LeNôtre in Houston, as they competed side-by-side in a kitchen equipped with LG appliances including four-door French Door Refrigerators, induction cooktops, double wall ovens and microwave ovens.

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The coaches were judged on teamwork, creativity, presentation, and the flavor of their dishes.

The LG Kitchen is the centerpiece of LG’s 4,500 square foot exhibit at the Bracket Town fan experience throughout Final Four weekend, an interactive area that features fun activities that incorporate products from LG’s home entertainment, home appliance and mobile phone categories.

Highlights include a “Buzzer Beater Obstacle Course” featuring the latest laundry and vacuum products, and a “3D Me” display that allows fans to see themselves in 3D displayed on next-generation 3D TV technology, “LG Cinema 3D” HDTVs.

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Rakesh Raman