Look, What Scarlett Johansson Is Selling
The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Scarlett Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
So, SodaStream International (NASDAQ: SODA) has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador.
Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system.
“I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson.
The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, Feb. 2, 2014.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream.
The company believes that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.