Global beauty brand L’Oréal Paris launched Saturday “Your Skin, Your Story,” a new campaign for its True Match foundation range.
Inspired by the 33 shades of True Match, the company says, “Your Skin, Your Story” champions the unique mosaic of American beauty and L’Oréal Paris’ tenet “You’re Worth It.”
From an artist and artisan native to Nepal, to an American transgender model, actress and writer, to a travel and food lifestyle blogger from Hawaii, to a millennial male model of Caribbean descent, each of the individuals featured share their unique heritage and skin story.
The first piece of the “Your Skin, Your Story” integrated social, digital and television campaign, will air as a commercial on Sunday, January 8 during the 74th Annual Golden Globe Awards.
‘Your Skin, Your Story” casts actresses, young creatives, change makers and models, all embodying a strong sense of self-worth and empowerment.
L’Oréal Paris global spokeswomen, actress Blake Lively, and models Lara Stone, Alexina Graham, and Xiao Wen Ju are featured along with newcomers model Darnell Bernard and lifestyle influencer Cipriana Quann.
Additionally, advocates for progress in body diversity, Sabina Karsson and Marquita Pring along with transgender model and trans rights activist Hari Nef are featured in the campaign.
Created by McCann New York and directed by Loic Maes and Jonathan Lia of Good Company, the “Your Skin, Your Story” campaign premieres today and will live on social, digital and in print media in the following weeks.
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand.
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