Leading Lady, a Cleveland-based nursing bra and niche-intimate apparel company, announces the May 2013 launch of Loving Moments by Leading Lady available only at Walmart, bringing fashion and affordability to pregnant and breastfeeding moms.
New and expectant moms want to keep their pre-pregnancy style and feel comfortable and supported as they breastfeed. The new Loving Moments brand from the nursing bra experts at Leading Lady, brings together today’s fashion trends with nursing bra technology, says the company.
Featuring playful stretch lace, cute and supportive camis, soft comfortable sleep and leisure bras, as well as seamless everyday bras, Loving Moments has a nursing bra for every occasion.[ Also Read: New Pregnancy Prevention Pills for You ] [ Also Read: Beforeplay to Reduce Unintended Pregnancy ] [ Also Read: Pregnancy Gets Personal with Digital Ovulation Test ]
“Because we interact closely within this community, we understand the needs of a breastfeeding mom and her need to find the perfect nursing bra,” said Mark Corrado, president, Leading Lady.
Key styles include a nursing tank that will retail for $15.94 and features an empire waist for a flattering fit. Worn alone or as a layering item, this is any new mom’s go-to-piece and will transition seamlessly from day to night wear.[ Also Read: Kate Upton Tells Guys What Women Want ]
The line also includes everyday and t-shirt nursing bras, a low-impact active nursing bra and a seamless Santoni nursing bra that will retail for $13.94; shirred front nursing bralettes in colors and prints will go for $12.94; and reusable washable nursing pads for $5.88.
Another key item is the cotton softcup nursing bra that comes in a 2-pack which will sell for $16.98.
Loving Moments by Leading Lady will be sold at more than 3,600 Walmart stores in the U.S. and will also be offered on Walmart.com.