Luigi Murenu’s New Vision for John Frieda

For Zac Posen’s Fall 2012 collection, John Frieda global creative consultant Luigi Murenu’s vision blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural style with a twist of couture.

“For sleek, flawless up-dos with clean lines, I wanted the look to evoke not just a different era, but a special cultural experience as well,” Murenu explains. “The structure and craftsmanship of the styles are meant to suggest an aspirational time and place. My goal was to make the models look like what I envisioned a modern geisha to be, infused with the sleek simplicity of 1950’s Hollywood glamour.”

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The Zac Posen Fall 2012 collection evokes the exotic, delicate elegance of Japanese architecture. Inspired by the minimalist yet impactful aesthetic of Japan’s structural designs, the innovative collection puts a modern spin on traditional silhouettes.

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To get the look, Murenu used the following steps:

Step 1: Brush John Frieda Luxurious Volume Thickening Mousse evenly through dry strands, and blow dry completely to build texture

Step 2: Pull hair back into a high, tight ponytail, and secure with elastic. Wrap elastic with black duct tape to get a sleek look

Step 3: Spray hair with John Frieda Luxurious Volume Extra Hold Hairspray to smooth out flyaways, then split the ponytail into small sections, backcombing and crimping each section to create different textures

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Step 4: Add a small rubber band to the end of the ponytail, leaving about ¾” from the end. Roll the ponytail under and to the left to create a chignon, and pin to the securing elastic

Step 5: Flat iron the remaining 3” of ponytail, and position in an upward direction – it should have a modern Geisha feel. Follow with John Frieda Luxurious Volume Extra Hold Hairspray to keep style in place, and finish with new John Frieda Frizz-Ease Sheer Solution Lightweight Frizz Control for extra shine

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Luigi’s Backstage Tip: “Frizz-Ease Sheer Solution Lightweight Frizz Control is a staple in my kit. Not only do I use it on damp hair to tame frizz, but I also use it right before models walk the runway to keep styles smooth and extra shiny,” Murenu reveals.

Price: Luxurious Volume Extra Hold Hairspray $6.99; Frizz-Ease Sheer Solution Lightweight Frizz Control and Full Repair Touch Up Flyaway Tamer $9.99 each. It was announced today, Feb. 15.

Kao USA Inc. is a leading manufacturer of premium beauty care brands. Its consumer products portfolio includes Ban antiperspirants; Jergens and Curél hand and body lotions; Bioré facial care; John Frieda Frizz-Ease, Root Awakening, Luxurious Volume, Sheer Blonde, Brilliant Brunette, Radiant Red, Full Repair, Precision Foam Colour and Luminous Color Glaze hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

RMN News

Rakesh Raman