Macy’s Parade & Entertainment Group and Nickelodeon have announced that the Nickelodeon character SpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador.
Kicking off this November, an exclusive SpongeBob talking plush complete with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and Macys.com, as part of the Macy’s collectible plush program that runs through December 31.
Adding to the holiday cheer, the first-ever ‘square’ balloon makes its 11th return to the Macy’s Thanksgiving Day Parade this November in New York City.
As part of the program, SpongeBob will be featured in holiday collateral at stores including posters and other signage. In addition, there will be a number of in-store events that will feature the character.
At Macy’s flagship location at Herald Square in New York City, custom-designed shopping bags featuring SpongeBob will be distributed throughout the holiday season.
A SpongeBob cold-air inflatable will also adorn a marquee entrance to the store and a window on the famed 34th Street side of the department store will be dressed in Bikini Bottom holiday flair with the exclusive plush and other holiday décor.
Floating at 44-feet tall, 41-feet long and 34-feet wide, SpongeBob’s helium balloon will travel down New York’s most famous Parade route for the eleventh time.
The new design was re-imagined by Nickelodeon and Macy’s Parade organizers to give it a fresh, more vivid look.
The balloon structure was also fine-tuned as organizers accomplished an engineering feat, incorporating more than 800 tie lines in the single chamber sphere that intricately pull together SpongeBob’s trademark square shape.
Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history. In its 15th year, it is among the top animated programs on television.