In February 2012, Sydney’s Manly Beach will host the inaugural Australian Open of Surfing event from February 11-19. The nine-day event will feature festival of surfing, skate, music, fashion and art specifically aimed at the youth traveler (18 to 30 year olds).
Destination New South Wales has partnered with Hurley and Billabong to bring the Australian Open of Surfing to Manly Beach.
At the U.S. Open of Surfing in Huntington Beach, California earlier this month, Destination New South Wales hosted a variety of events, including a Sydney Surf Shack, a surprise flash mob full of Sydney enthusiasts wearing Manly Beach branded rash guards, and a larger than life sandcastle display of Sydney Australia’s Sydney Opera House and Sydney Harbour Bridge along with a Manly Ferry leading visitors to the Australian Open of Surfing across Sydney Harbour to Manly Beach.
“The inaugural Australian Open of Surfing event in February 2012 will help establish Sydney and Manly Beach as world-class surfing and coastal lifestyle destinations,” said Justine Cooper, director of Marketing and Communications at Destination New South Wales.
Manly Beach combines laid-back Australian surf culture with urban city lifestyle, complete with contemporary fashion boutiques, waterfront dining and an exciting and thriving nightlife.