Mark Hammerberg Hosts JetBlue’s Skyped Game Show
Starting today, JetBlue Getaways, the airline’s vacation program, is launching Get Away With It, claimed to be the world’s first-ever live, online game show hosted by mustache-adorned Mark Hammerberg and the first live streaming game show with contestants who appear via Skype.
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Five episodes of the quiz-based game show will air live daily from June 18 through June 22, 2012, as Hammerberg drops the hammer with his humor and kitsch on travel enthusiasts vying to win one of 25 complete JetBlue Getaways vacation packages and prizes in real-time.
Selected contestants per episode will compete in each game virtually via Skype while the host with the most conducts the show live from New York City, in a studio outfitted with plasma screens where the contestants appear before him.
One winner per episode can win a getaway to the sandy beaches of Mexico or the turquoise waters of Turks and Caicos, among other desirable destinations. Viewers can tune in to watch the live streaming games from their computers, smart phones or tablets at jetblue.com/getawaywithit. Episodes air daily at 10 a.m., 12 p.m., 3 p.m., 5 p.m. and 7 p.m. ET.
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“For those who’ve always dreamt of being a contestant on a game show, we’re giving them the chance to be in the spotlight — all from the comfort of their own home,” said Grant McCarthy, JetBlue’s director getaways and ancillary travel.
“Our 21st Century digital take on the classic American TV staple challenges contestants’ trivia chops, while showcasing our JetBlue Getaways vacation product, including Best Price Guarantee and 24/7 travel support with our Concierge on Call, among other benefits.”
For those who miss the live game show, there will still be a chance to interact with a sweepstakes version of Get Away With It June 23 through July 10 at www.jetblue.com/getawaywithit.
Get Away With It fans can play daily for a chance to win up to $250 toward a JetBlue Getaways vacation package. Viewers returning to jetblue.com/getawaywithit during this time can also relive the fun with repeat episodes of the live action and a highlight reel.