Mazda has decided to extend the TV coverage on the new Velocity network. Rick Benjamin, award-winning motorsports broadcaster, will host “The Mazda Motorsports Hour.”
Benjamin’s Carolinas Production Group will handle production and distribution of the Hour.
Benjamin said, “It’s an honor for our company to be selected once again to produce and place coverage of the Playboy MX-5 Cup, Star Mazda, and USF2000 championships. Our partnership with Velocity gives us a tremendous platform to showcase the incredible talents of young drivers and veterans alike who are taking full advantage of Mazda’s ladder system.”[ Also Read: Coca-Cola Ads for London 2012 Olympic Games ]
“Hardcore fans know that some of the most intense action can be found in the Playboy MX-5 Cup, Star Mazda and Cooper Tires USF2000 Championship. But if you weren’t at the race, you are left to take our word for it. Now, thanks to a partnership with Velocity, and Carolinas Production Group, fans can enjoy the action on a regular basis from their living room,” noted Jim Jordan, alternative marketing manager, Mazda North America.
Joining Rick Benjamin in the booth will be racers Randy Pobst for the MX 5 Cup, and James Hinchcliffe on Star and USF2000. Todd Lewis will be the pit reporter.
The broadcasts will be a regularly-scheduled hour-long weekend show on Velocity – “The Mazda Motorsports Hour”. And 24 shows will be broadcast on a tape-delay basis from April through November.
The content will be a variety of Mazda centric series, with an emphasis on the SCCA Pro Racing Playboy Mazda MX-5 Cup, the Star Mazda Championship Presented by Goodyear, and the Cooper Tires USF2000 Championship Powered by Mazda.
All three series are a part of the MAZDASPEED Motorsports Ladder, while the Star and USF2000 Championships are also a part of the Mazda Road to Indy.