Celebrity DJ and television correspondent Amanda Seales spun tracks for the elite crowd that included hip-hop artist/actor/television host Bow Wow and hip-hop artist/reality TV star The Astronomical Kid, aka Astro.
Music and television celebrities and hip audiophiles celebrated the launch of McDonald’s Flavor Battle, a national DJ competition featuring some of America’s hottest up-and-coming mix-masters and beatsmiths, at a star-studded party in Times Square; McDonald’s said Friday, Nov. 16.
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“I grew up in the music industry and I know how hard it is to make it to the top. I also grew up enjoying McDonald’s. It’s so cool to see one of the world’s most popular brands provide this opportunity to up-and-coming DJs,” said Bow Wow.
McDonald’s Flavor Battle is held in conjunction with men’s style and lifestyle network Complex Media. The three-round, online challenge commenced on November 8, with 24 DJs each representing a U.S. region and a McDonald’s iconic burger — the Angus Third Pounder (East Coast), Double Quarter Pounder with Cheese (Central) and Big Mac (West Coast).
The famed McDonald’s in Times Square location was transformed into a nightclub atmosphere for the celebrity launch party. Amanda Seales got the room grooving, spinning tunes that kept the select group of 150 audiophiles on their feet.
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Necole Bitchie was the social media correspondent and gave her thousands of fans and followers a play-by-play of the action at the exclusive party.
The 13-week battle is currently live at FlavorBattle.com. Music and burger lovers across the nation can listen to a custom music mix from each DJ on the site and vote daily for their favorite flavor master in each region.
The three DJs with the most votes, one from each region, will travel to the finale event in Miami February 7, 2013 and compete for the $10,000 grand prize in front of a panel of celebrity judges and live audience.
Flavor Battle launched in 2009 as an extension of McDonald’s 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.