Winners of the 38th Annual American Music Awards (AMAs) were announced Sunday from the Nokia Theatre, L.A LIVE.
The show aired live on ABC at 8:00pm ET/ 7:00pm CT. Produced by Dick Clark Productions (DCP), the 2010 AMAs were produced by Larry Klein and executive produced by Orly Adelson, president of DCP.
AMA highlights included live performances by Justin Bieber, P!nk, Ke$ha, Usher and an opening medley by Rihanna featuring “Love the Way You Lie (Part II),” “What’s My Name,” and “Only Girl In the World.”[ Also Read: Lady Gaga Dominates MTV Video Music Awards ] [ Also Read: Superstars Scream at Spike TV Show ]
Other highlights included Katy Perry lighting up the stage with “Firework” and Christina Aguilera performing “Express” from her upcoming film Burlesque.
The night also marked television history as New Kids On The Block and Backstreet Boys closed the show together on one stage.[ Also Read: Awards for the Best and Beautiful in Games ] [ Also Read: Shakira Gets Animated for Children Storybook ]
For the second year, DCP streamed a live red carpet digital pre-show, “Coca-Cola Red Carpet Live! @ the 2010 AMAs,” at 2:00 PM (PT) / 5:00 PM (ET) on ABC.com and Ustream.tv.
The pre-show, featured hosts Danny Gokey, Jennette McCurdy, Lance Bass, Whitney Port and the returning Coca-Cola correspondent David Lehre interviewing celebrities and updating fans on all the red carpet action.
For the fourth year, winners were determined by online voting at the official Coca-Cola voting location www.amavote.com as well as ama.abc.com.
Artists were honored in the categories of Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, Soundtracks and Contemporary Inspirational.
Fans can go to the official homepage of the 2010 “American Music Awards,” ama.abc.com, to find additional information on the show.
Here are the 2010 American Music Awards winners:
Artist of the Year: Justin Bieber
Favorite Pop/Rock Male Artist: Justin Bieber
Favorite Pop/Rock Female Artist: Lady Gaga
Favorite Pop/Rock Band, Duo or Group: The Black Eyed Peas
Favorite Pop/Rock Album: Justin Bieber – My World 2.0
Favorite Country Music Male Artist: Brad Paisley
Favorite Country Music Female Artist: Taylor Swift
Favorite Country Music Band, Duo or Group: Lady Antebellum
Favorite Country Music Album: Carrie Underwood – Play On
Favorite Rap/Hip-Hop Male Artist: Eminem
Favorite Rap/Hip-Hop Album: Eminem – Recovery
Favorite Soul/R&B Male Artist: Usher
Favorite Soul/R&B Female Artist: Rihanna
Favorite Soul/R&B Album: Usher – Raymond v. Raymond
Favorite Soundtrack: Glee: The Music, Volume 3 Showstoppers
Favorite Alternative Rock Artist: Muse
Favorite Contemporary Inspirational Artist: MercyMe
Favorite Latin Music Artist: Shakira
Favorite Adult Contemporary Artist: Michael Bubl e
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Photo courtesy: DCP