Meet the Winners of American Music Awards

Winners of the 38th Annual American Music Awards (AMAs) were announced Sunday from the Nokia Theatre, L.A LIVE.

The show aired live on ABC at 8:00pm ET/ 7:00pm CT. Produced by Dick Clark Productions (DCP), the 2010 AMAs were produced by Larry Klein and executive produced by Orly Adelson, president of DCP.

AMA highlights included live performances by Justin Bieber, P!nk, Ke$ha, Usher and an opening medley by Rihanna featuring “Love the Way You Lie (Part II),” “What’s My Name,” and “Only Girl In the World.”

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Other highlights included Katy Perry lighting up the stage with “Firework” and Christina Aguilera performing “Express” from her upcoming film Burlesque.

The night also marked television history as New Kids On The Block and Backstreet Boys closed the show together on one stage.

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For the second year, DCP streamed a live red carpet digital pre-show, “Coca-Cola Red Carpet Live! @ the 2010 AMAs,” at 2:00 PM (PT) / 5:00 PM (ET) on and

The pre-show, featured hosts Danny Gokey, Jennette McCurdy, Lance Bass, Whitney Port and the returning Coca-Cola correspondent David Lehre interviewing celebrities and updating fans on all the red carpet action.

For the fourth year, winners were determined by online voting at the official Coca-Cola voting location as well as

Artists were honored in the categories of Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, Soundtracks and Contemporary Inspirational. 

Fans can go to the official homepage of the 2010 “American Music Awards,”, to find additional information on the show.

Here are the 2010 American Music Awards winners:

Artist of the Year: Justin Bieber

Favorite Pop/Rock Male Artist: Justin Bieber

Favorite Pop/Rock Female Artist: Lady Gaga

Favorite Pop/Rock Band, Duo or Group: The Black Eyed Peas 

Favorite Pop/Rock Album: Justin Bieber – My World 2.0

Favorite Country Music Male Artist: Brad Paisley

Favorite Country Music Female Artist: Taylor Swift

Favorite Country Music Band, Duo or Group: Lady Antebellum

Favorite Country Music Album: Carrie Underwood – Play On

Favorite Rap/Hip-Hop Male Artist: Eminem

Favorite Rap/Hip-Hop Album: Eminem – Recovery 

Favorite Soul/R&B Male Artist: Usher

Favorite Soul/R&B Female Artist: Rihanna 

Favorite Soul/R&B Album: Usher – Raymond v. Raymond

Favorite Soundtrack: Glee: The Music, Volume 3 Showstoppers

Favorite Alternative Rock Artist: Muse 

Favorite Contemporary Inspirational Artist: MercyMe

Favorite Latin Music Artist: Shakira

Favorite Adult Contemporary Artist: Michael Bubl e

DCP is a leading independent producer of television programming.

Photo courtesy: DCP  

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Rakesh Raman