Mercedes-Benz Fashion Force for Swim Week
The Mercedes-Benz Fashion Force is patrolling the streets of Miami from July 14-17 during Mercedes-Benz Fashion Week Swim. Miami based stylist Danny Santiago along with other fashion pros are spotting “stylesetters” with unique design looks and fresh appeal from the new 2012 CLS63 AMG.
Making its way from The Raleigh, home of Mercedes-Benz Fashion Week Swim, through the sizzling streets of Ocean Drive, the CLS63 AMG Fashion Force vehicle clad in its official badging is pulling over stylesetters and rewarding them with a ride to their next destination.
Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and awarded a pair of limited-edition Havaianas flip flops created for the Mercedes-Benz Fashion Force.
Several of the most stylish arrestees will receive the top prize of all, invitations to Mercedes-Benz Fashion Week Swim runway shows as well as an invitation to the official Fashion Force culmination event, hosted by Danny Santiago in the Mercedes-Benz Star Lounge.
“The Mercedes-Benz Fashion Force is a testament to Miami being one of the hottest fashion destinations in the world, filled with beautiful people that exude confidence, sexiness and radiating style,” said Danny Santiago.
Fashion Enforcers include a list of leading fashion influencers including: Lisa Vogel, Mercedes-Benz Presents designer and designer of LUXE, by Lisa Vogel; Laure Heriard Dubreuil, co-owner of The Webster; Seth Browarnik, celebrity and social photographer and Founder of World Red Eye Productions; and Nikki Novo of Daily Candy and The Feast.
“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “The 2012 CLS63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force with its fascinating design and significant curb appeal.”