Mimi’s Café Going Red for Women’s Heart

Starting in February, American Heart Month, Mimi’s Cafe is giving a piece of its heart to the American Heart Association’s Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort, it claims.

Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.

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“We are dedicated to providing awareness and education, along with more healthy dining choices and helpful tips, so our guests have the tools they need to make heart healthy choices while dining out,” said Mark Mears, Mimi’s president and chief concept officer.

Mimi’s is activating its heartfelt campaign on National Wear Red Day, Friday, Feb. 3. Guests who show their support by wearing red will receive a free cup of soup with any purchase to warm their heart.

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And throughout the month, guests will be invited to join in the fight against heart disease in women. For every $1 donation, guests can post a red heart-shaped tribute card on the giant in-restaurant red dress display.

With a $5 donation, guests will also receive a commemorative red dress lapel pin. As a thank you for these donations, Mimi’s will provide each guest with up to $35 in savings.

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In addition, Mimi’s will be going red on Facebook. Mimi’s “Reasons to Go Red” app allows fans to share an inspirational message, alongside the fashionable Red Dress icon, to let their friends know why they are going red and encourage others to join the cause.

Guests can also come into Mimi’s to take a photo with a giant red dress display and upload it to a special “Mimi’s Goes Red” Facebook gallery via QR Code. Which fan wears it best?  You can visit Mimi’s Facebook page, facebook.com\mimiscafe, in February and show support of the Go Red For Women movement.

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