Modelinia, a multi-platform media brand where supermodels share their fashion, beauty and lifestyle secrets leaps off the web during Mercedes-Benz Fashion Week in September.
The fashion-centric entertainment brand and brainchild of the creators of Project Runway partnered with Twitter, created a broadcast television show, a limited-edition magazine and launched an iPad application as well as continued its extensive, daily coverage on www.modelinia.com.
This year Twitter created an official hub for Fashion Week and chose to partner with @MODELINIA, which has over 125,000 followers, to report and cover The Scene, the website’s column on the people and parties who make fashion week the most stylish place to be.
Modelinia regularly updates Twitter’s fashion week ‘scene’ feed with event coverage, sightings and photos. To check out Modelinia’s Fashion Week coverage, you can visit http://fashionweek.twitter.com/.
” Modelinia is a great partner for Twitter, because they have deep, direct, and authentic insider access to the world’s top Supermodels, and that’s a key piece to covering the 360 degree fashion week experience,” said Dick Costolo, COO of Twitter.
Modelinia Fashion Week TV is a fashion and entertainment news program; giving viewers an insider’s pass to fashion’s most intriguing personalities, coveted collections and exclusive events.
The 30-minute show, hosted by Veronica Webb and Modelinia blogger Bianca Posterli, takes you behind the scenes with some of today’s top designers and models including Derek Lam, Prabal Gurung, Crystal Renn and Heidi Klum.
The show airs on NYC Life (Channel 25) throughout Fashion Week. The program can also be seen on Hulu.
Model expert Bianca Posterli will be reporting on model spottings, and all the scoop for the Modelinia blog, Modelinia Fashion Week TV and social media.
Posterli’s list of this season’s rising model stars, include Lisalla Montenegro, Bo Don, Shena Moulton, Olivia Gordon, Avril Alexander, Chrishell Stubbs, Tayane Leao Melo, Anais Pouliot, Kate Kosushkina, and Yvonne Si.
Just in time for Fashion Week, Modelinia launched its own iPad application which users can download to learn more about the leggy catwalkers who will run the city for a week. The application is free to download from the Apple iStore.
You can visit: www.modelinia.com for Fashion Week coverage.