The 2011 Christmas Book was unveiled Tuesday by luxury retailer Neiman Marcus in Dallas. The 85th edition offers a selection of holiday gifts.
The release of the Christmas Book is aimed to mark the start of the holiday shopping season. With a new collection of fantasy gifts, the Christmas Book features gifts and experiences, including an Assouline custom-built library, a “Dream Folly” opulent customized yurt, a Neiman Marcus-edition Hacker-Craft speedboat and a table-tennis table that doubles as a contemporary work of art. This year’s featured car is the 2012 Ferrari FF, bespoke for Neiman Marcus.
The “His & Hers” fantasy gift tradition continues this year with a pair of dancing fountains from WET, a company building fountains.
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Building on tradition through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts, says the company.
Eight of the fantasy gifts offered in the Christmas Book feature a charitable component. The 2011 featured charities include Water.org, the Double H Ranch, Stone Barns Center, First Book, the Lady Bird Johnson Wildflower Center, The Breast Cancer Research Foundation, amfAR and Big Brothers Big Sisters.
“The annual holiday tradition continues this year with a new selection of fantasy gifts that cater to people’s wildest dreams and promise to provide truly unique, once-in-a-lifetime experiences,” said John E. Koryl, president of Neiman Marcus Direct.
“This year’s gifts live up to the time honored tradition of presenting our customers with the rare and unusual, while also incorporating connections to a group of wonderful charitable organizations that will see a tremendous benefit from the sale of their corresponding fantasy gifts.”
Customers can access the Christmas Book on Apple’s iPad via the “NM Editions” app.