Mitsubishi Motors North America and the all-new eco-friendly 100% electric 2012 Mitsubishi i will help transform a charming Midwest city into EVTown, USA and share this fascinating story in the Japanese auto manufacturer’s latest innovative marketing campaign, according to the company.
Launching today, Oct. 10, this story is being brought to life for Mitsubishi Motors on TV and through a digital campaign. It positions the 2012 Mitsubishi i as the “Most Likable Car On The Planet” and illustrates Mitsubishi’s involvement in helping turn Normal, Illinois into the electric vehicle capital of the United States.
Normal, Illinois is a model electric vehicle (EV) community: EVTown is being driven by a coalition of business officials (including Mitsubishi Motors), government representatives and other interested stakeholders who believe electric vehicles offer tremendous benefits to individuals, businesses and the greater community.
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“Normal EVTown is a community that is embracing new technology in an environmentally sound way,” says Chris Koos, Mayor of Normal, Illinois, who came up with the idea after visiting Mitsubishi Motors executives. “It is a way of imagining the future and Normal is that future.”
Mitsubishi Motors has launched a tour of the western U.S. that will allow consumers to experience Mitsubishi i firsthand at numerous stops in the Pacific Northwest and California.
Running from October through November, the “Mitsubishi i 100% Electric Experience” allows consumers to experience and test drive the Japanese auto manufacturer’s latest vehicle offering and learn about the mass-market EV from an on-site team of product experts.