New Design Awards at the Canton Fair

Now, with the introduction of the new Canton Fair Design Awards (CF Awards), China’s leading trade show is being positioned from “Made in China” to “Created in China.”

Covering five categories – electronic appliances, building materials, hardware tools, daily necessities, home decor and gardening, and health and leisure – the CF Awards are all about encouraging creative excellence within the show’s vast array of export products.

A total of 345 Chinese manufacturers submitted 547 products – which must have reached the manufacturing stage – for the awards. The first set of winners will be announced at the 114th Canton Fair on Oct. 31.

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“The idea behind the CF Awards is to see the ‘Created in China’ concept add real value to the world,” says Liu Jianjun, spokesman for the Canton Fair and deputy director of the China Foreign Trade Center.

“From design concept to products on the shelf, today the Chinese economy is moving up the value chain. These awards can only help to accelerate this evolutionary process.”

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The judging panel on the CF Awards comprises representatives of both domestic and overseas design companies, and the shortlist has already been whittled down to 212 products from 144 companies.

Criteria such as user experience, creativity, and use of technology, which all contribute to outstanding design value, are all considered.

The 114th Canton Fair is set to kick off in Guangzhou on Oct. 15.

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Rakesh Raman