New Panasonic Camera with Built-In Flash

Panasonic has announced its latest compact system camera (CSC). The mirror-free Panasonic LUMIX DMC-GF3 is the company’s smallest and lightest digital interchangeable lens camera with a built-in flash.

Its body size is comparable to that of a smartphone and weighing just 7.83oz (body only), less than a standard 8oz cup of coffee. The new camera realizes all the features desired from a traditional DSLR interchangeable lens camera.

The reduction in size and weight is because of advancements in new mirror-free camera technology, and large DSLR format sensors that are more compatible with a new class of compact Micro Four Thirds (MFT) System lenses.

This new class of Compact System Cameras offers a weight and compactness not seen in traditional DSLRs, yielding greater portability and creative control. The DMC-GF3′s image quality comes from a large DSLR-sized 12.1-megapixel sensor and newly advanced image processing technologies.

The new digital camera is based on the Micro Four Thirds standard of lenses, which includes Panasonic’s 3D lens. Thus the LUMIX GF3 not only provides still photos, full-High Definition 1080/60i video, but is also capable of shooting 3D still photos.

It will be available in black, white, red and brown bodies for a suggested retail prices of $699.99 with the 14mm lens kit system starting in July 2011, and $599.99 with the 14-42mm lens kit system starting in late August 2011.

Panasonic made this announcement today, June 13.

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