New Titles for Hallmark Recordable Storybooks

The Hallmark Recordable Storybook collection is expanding into licensed properties adding the classic titles “Goodnight Moon” and “Curious You on Your Way.”

Readers now will be able to add their own voices to these two children’s books which join other recent literary classic releases including “Guess How Much I Love You,” “Counting Kisses” and “On the Night You Were Born.”

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During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of literary inspiration:  Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. (Read: Audi Cries Release the Hounds in Super Bowl Ad)

Hallmark Recordable Storybooks feature voice-capture technology, recording the reader’s voice directly into the book. When a page is turned, the Recordable Storybook automatically plays the text on that page in the reader’s voice, allowing people to “read” to a child or other loved one, even when they physically cannot be present.

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“It’s a privilege for Hallmark to be the first company to license ‘Goodnight Moon’ as a recordable storybook and we feel it speaks directly to the power of these books to help create meaningful connections,” said Jonathan Bowyer, product manager for Hallmark.

“Since the 1940s, millions of young readers have experienced the magic of story time through ‘Goodnight Moon’ and Curious George books and now these readers — many of whom are parents or grandparents themselves — can read the classics to their little ones, even if distance causes them to be apart.”

Using artwork and moments from the original Curious George books, “Curious You on Your Way” encourages kids as they embark on life’s adventures. “Goodnight Moon,” a classic bedtime story, features the story of a young bunny who wishes everything in the room goodnight.

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Hallmark Recordable Storybooks debuted in late 2009 with “The Night Before Christmas.” It has published 16 more titles.

Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown stores.

RMN News

Rakesh Raman