New Zealand Brings a Pop-Up Book to Hollywood

As movie fans await the imminent release of the second film of The Hobbit Trilogy – and another epic dose of Middle-earth landscapes – New Zealand has taken a cue from Hollywood by unveiling a giant pop-up book of New Zealand in Los Angeles.

The country that provided the epic scenery that backdrops The Hobbit Trilogy movies has installed the “world’s largest” pop-up book – occupying an area roughly the size of two tennis courts and 50 feet high – in the grounds of the Beverly Hilton hotel, that shows how film fantasy becomes reality for visitors to New Zealand.

The pop-up book of New Zealand is on site for five days coinciding with the Hollywood world premiere of The Hobbit : The Desolation of Smaug – produced and directed by acclaimed Kiwi film-maker Sir Peter Jackson.

It is divided into four sets representing new filming locations from the film – Hidden Bay (Turoa, Ohakune), Forest River (Pelorus River, Marlborough) Lake-town (Lake Pukaki, Mt Cook), and Beorn’s House (Paradise, Queenstown).

With original pieces of the actual movie sets and living features of the real landscapes, the pop-up book employs multi-media production techniques and film-making wizardry to show how the film fantasy is firmly attached to the real life Middle-earth landscapes of New Zealand.

Guests will literally step into the giant book and take a unique journey through four of the principal filming locations for the Trilogy, combining the actuality of the book, and the magic of the movies with the reality of the Middle-earth locations.

Authentic props used for the pop-up book of New Zealand include the giant wooden armchair from Beorn’s house, two-level waterside houses and a boat from Lake-town and the gigantic brooding bust of the dwarf king Thror that stood over the back entrance to Lonely Mountain.

The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, is scheduled for worldwide release on 13 December, 2013.

Tourism New Zealand made this announcement Sunday, Dec. 1.

In the picture above: The cast of The Hobbit: The Desolation of Smaug on the giant pop-up book of New Zealand – Aidan Turner, Evangeline Lily, Richard Armitage, Peter Jackson, Martin Freeman, Luke Evans, Dean O’Gorman (left to right).

Related posts:

Netflix Goes to the Net to Deliver Flicks
Top Ten Words of the Year for 2010
Going for Honeymoon after the Race
Kamath Comes, Murthy Goes from Infosys
Greek Orthodox Church at Ground Zero
Suzuki’s Super Bowl Sequel on Kizashi Sport Sedan
Little Sun: A Work of Art that Works in Life
DC's Justice League in Crowdfunding Campaign
Kurion to Treat Tank Water at Fukushima Daiichi Nuclear Power Plant
Hyatt Place Santiago Vitacura Opens in Chile
Custom Content Services