Newcastle Brown Ale’s No Bollocks Campaign

Newcastle Brown Ale has announced ‘No Bollocks 2013,’ a new integrated marketing campaign intended to sell more beer.

At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised of still photo images. The spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases).

“While other beer brands may over-promise fame, fortune or glory, Newcastle Brown Ale offers the truth,” says Charles van Es, brand director, Newcastle Brown Ale. “Newcastle won’t make you more popular, better looking or the funniest person in the room – it can’t. It’s a beer. But it is a refreshingly delicious beer.”

The ‘No Bollocks 2013’ campaign, created by Droga5 New York, includes a series of TV and radio spots, digital, out of home and in-bar signage, posters, coasters and QR code tap handles rolling out throughout the year.

The new marketing campaign coincides with the recent launch of a new 14.9 oz. Newcastle can, now available nationwide (U.S.) in 10-packs. Newcastle Brown Ale’s new cans contain the same recipe first brewed in 1927, offering a smooth taste with its distinct golden brown color and lightly hopped taste, with an alcohol by volume (ABV) of 4.7 percent with 18 International Bittering Units (IBUs).

Newcastle Brown Ale is imported by beer importer, Heineken USA, headquartered in White Plains, New York.

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