Nickelodeon announced Wednesday the launch of its ‘Nick Shop’ in Toys”R”Us Times Square, the company’s international flagship store.
The 1,000 square foot Nick Shop is an immersive Nickelodeon retail experience. It features exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware, home goods and more, featuring Nickelodeon characters including Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, retailing between $5.99 and $49.99.
Additionally, the shop offers visitors an assortment of Nickelodeon-branded toys, books and DVDs.
The Nick Shop’s orange walls and columns are covered with cutting edge decor stencils of characters from Nickelodeon’s hit animated series, with several interactive, touchscreen LED screens placed throughout.
From a distance, the large digital displays create a unified canvas that showcases humorous and entertaining Nickelodeon content. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.
Nickelodeon, now in its 34th year, is a leading entertainment brand for kids.