Suave Professionals brand has teamed up with designer, mentor and style icon Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row.
Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the hit show and sharing them in the new Suave Shine Suite on Suave.com, a digital destination where guests can access the latest trends and enter for a chance to win prizes including $100,000.
Among the exclusive content featured in the Suave Shine Suite is a new webisode series hosted by “Fashion Star” Season 1 fan favorite Orly Shani titled, “Unexpected Insider.” Each week, Shani will bring viewers exclusive interviews and features with designers, trendsetters, and industry influencers, including Richie and Suave Professionals Celebrity Stylist Theodore Leaf.
Viewers who are inspired by the hairstyles from each episode can join Shani and Leaf in the Suave Professionals salon for the inside scoop on the runway’s hottest styles and products, like the new Suave Professionals Moroccan Infusion line.
This new range of hair care and styling products is infused with authentic Moroccan argan oil and works as well as a salon brand to give hair brilliant shine and long-lasting conditioning without weighing it down, says Unilever, the company that offers Suave Professionals.[ Also Read: L’Oreal Paris Plans Facebook Giveaway of 1 Million Products ]
Consumers can register for a free sample of new Suave Professionals Moroccan Infusion products and enter for a chance to win one of many prizes during their visit to the Suave Shine Suite.
Participants receive a free spin on the instant win wheel for chances to snag gift cards, accessories from Nicole Richie’s House of Harlow line, hair tools and more. During the Weekly Giveaway, items such as spa getaways, gift cards, and tablets will be given away – all leading up to the Grand Prize giveaway of $100,000.
To unlock a chance to win, fans can visit the Suave Shine Suite on Suave.com. For the latest hair tips, trends, product information and advice, visit the Suave Beauty Facebook Page and via @SuaveBeauty on Twitter.