Warner Bros. Consumer Products (WBCP) and its retail partner, Hot Topic, have announced the creation of exclusive Harry Potter merchandise boutiques in anticipation of the Warner Bros. Pictures’ release of Harry Potter and the Deathly Hallows – Part 1, in theaters November 19, 2010.
These dedicated boutiques will feature all-new products inspired by the famous wizard at each of Hot Topic’s 680 locations in the United States and Canada.
Additionally, an in-store mobile application will offer challenges and rewards to customers who participate through their iPhone and Android mobile devices.
Recently, WBCP teamed up with a group of global licensees to sell Potter products related to feature film Harry Potter and the Deathly Hallows – Part 1 and Part 2.
The Part 1 marks the first part in the final chapter of the film series from Warner Bros. Pictures, which has licensees worldwide. (Read: Harry Potter Products on Sales Shelves)
In a related development, Warner Bros. Pictures has made the decision to release “Harry Potter and the Deathly Hallows – Part 1″ in 2D, in both conventional and IMAX theaters.
The film company says it will not have a completed 3D version of the film within its release date window. (Read: Sorry, Only 2 Dimensions for Harry Potter)
Meanwhile, Harry Potter fans in Seattle will get the chance to step inside the famous wizard’s magical world with Harry Potter: The Exhibition, which opened at Pacific Science Center on October 23, 2010.
In the Seattle exhibit, guests will be able to experience dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes and props from the films.
Harry Potter: The Exhibition will run in Seattle through January 30, 2011. (Read: Over 200 Artifacts at Harry Potter Exhibition)
In a similar promotional campaign to celebrate the 100-day countdown to the opening of the “Harry Potter and the Deathly Hallows Part 1,” Emma Watson who plays Hermione Granger had announced that 100 tickets for the World Premiere will be given away via a new app on the Harry Potter UK Page on Facebook. (Read: Harry Potter on Facebook with Emma Watson)
Beginning today, Nov. 4, the Harry Potter-themed boutiques at all Hot Topic stores will offer fans an extensive product line, featuring junior and young men’s and women’s apparel, including exclusive Gryffindor and Slytherin polo and tie combination tees, along with bags, throws, jewelry, key chains, stationery, posters and more — all just in time for the debut of the final title of the blockbuster film franchise.
“As fan excitement grows towards the climax of the Harry Potter films, we are delighted to once again team up with Hot Topic to create these unique boutiques,” said Karen McTier, executive VP of Domestic Licensing and Worldwide Marketing, WBCP.
“The films resonate greatly with our customer base,” said Betsy McLaughlin, CEO, Hot Topic.
In addition to the merchandise boutiques, certain items will be exclusively available online at www.hottopic.com.
The site is also set to host an online sweepstakes where Harry Potter fans can enter to win a trip to the star-studded U.S. premiere of Harry Potter and the Deathly Hallows – Part 2.
The premiere event will be held in Summer 2011, with the city and exact date to be announced next year.