In the wake of China’s encouraging box-office opening of Titanic 3D, Twentieth Century Fox Home Entertainment (FOX) and SONY have announced an exclusive, large-scale bundling partnership for the film’s Blu-ray 3D release this fall.
Offering a bundling and promotional program in China, James Cameron’s epic love story will be packaged with SONY’s Blu-ray Player and Blu-ray Home Theatre to provide consumers with a fully immersive Blu-ray 3D in-home experience.
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With the shipping of more than 5.5 million 3D television sets in China last year – versus 174,000 in 2010 – the Chinese consumer is now proving to be one of the most enthusiastic adopters of 3D content in the world, both inside the home and in theaters, according to FOX.
“I’m certain that 3D is the way people will want to continue enjoying their entertainment, whether it’s in a movie theater or on television,” says James Cameron.
“The extraordinary success of Titanic 3D in theaters combined with the robust growth of 3D televisions in Chinese homes, creates the ideal environment for a premium 3D home entertainment offering – providing consumers with a ground-breaking cinematic experience in their living rooms,” stated Keith Feldman, president, Twentieth Century Fox Home Entertainment International.
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Written, directed and produced by James Cameron, Titanic is the second highest grossing movie of all time. It is one of only three films to have received a record 11 Academy Awards including Best Picture and Best Director; and launched the careers of stars Leonardo DiCaprio and Kate Winslet.
The theatrical re-release of Titanic in 3D – re-mastered and enhanced with StereoD 3D technology – coincided with the 100th anniversary of the RMS Titanic setting sail on April 10, 1912.