Leading global marketing and communications company Omnicom Group announced Sunday it has entered into an agreement to acquire a majority stake in Mudra Group, India’s leading integrated marketing communications company. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.
Mudra Group delivers its solutions through four agency networks: branding and communications agency Mudra India; marketing and advertising agency DDB Mudra; integrated engagement and experiential agency Mudra Max; and Ignite Mudra, an agency that caters to entrepreneurs. Mudra has 26 offices across the country.[ Also Read: Top PR Award for Pepsi Communications Team ]
In conjunction with the strategic partnership, Reliance Group chairman Anil Ambani will join the Omnicom International Advisory Committee. In aggregate, it is stated, the Reliance Group businesses serve a customer base of more than 100 million people.
“This acquisition is an important step in achieving Omnicom’s strategy to extend and deepen our presence in rapidly growing markets,” said John Wren, president and CEO of Omnicom Group.