One Text or Call Could Wreck It All

As part of Global Youth Traffic Safety Month, the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced today, May 2, the six high school and college winners of their second annual Project Yellow Light scholarship contest.

“One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on national roadways.

The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video.

[ Also Read: No Texting & Driving Campaign with Rachel Holder ]

For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.

This year’s contest ran from November 2012 through March 2013 and received nearly 500 submissions.

Related posts:


Mad Men Designer for Women Intimate Apparel
Mitsubishi i-MiEV at the LA Auto Show
Grey Presents Patti Smith at Cannes Ad Festival
Red Lobster Ads with the Brand’s ‘Real People’
Storybook App Cowboys & Aliens: The Kids
Allah Save The Queen, say Muslims
Space Station Spacewalk on NASA TV
What Are the Benefits of Eating Eggs?
Congress Blames BJP Government of Political Espionage
Aam Aadmi Party Welcomes You to Dirty Delhi
Custom Content Services