German beer brand Beck’s Beer unveiled Monday the six original pieces of artwork that will comprise the 2013 Beck’s Art Labels project.
Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels.
Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas – more than eight times the square footage of the Museum of Modern Art in New York – for a summer-long art exhibit.
The 2013 Beck’s Art Labels lineup includes:
- Actor and musician Kid Cudi
- Fashion designer and entrepreneur Marc Ecko
- Artist and musician Willis Earl Beal
- Multi-medium artists The Date Farmers
- Interactive digital duo TM Sisters
- Photographer William Hundley
“Beck’s is known for its distinctive flavor and exacting brewing standards, and we have equally high standards for the artists we work with,” said Adam Oakley, vice president of import, craft and specialty brands, Anheuser-Busch.
“For 25 years, we’ve supported artists who make their own way in the world and who stand apart from the crowd. This year, we’ve partnered with six artists that truly ‘live beyond labels.'”