Visit Orlando, the official tourism association in Central Florida, unveiled Sunday a new series of emotionally based, editorial-style brand photographs and video that elicit the unique emotions that visitors experience in Orlando.
To celebrate its first global marketing and sales campaign featuring this new creative and titled “Orlando – the Never Ending Story,” Visit Orlando also announced it will launch a worldwide consumer campaign in search of stories its visitors have to share about the theme park capital of the world.
“Visit Orlando is reaching out to the storyteller in all of us,” said Visit Orlando president and CEO George Aguel.
Coinciding with the start of the campaign’s consumer advertising this year, unforgettable guest experiences will be collected through the website OrlandoStories.com and visitors will be encouraged to use #MyOrlandoStory when sharing posts, photos and videos in social media.
This spring, Orange County Mayor Teresa Jacobs and Visit Orlando CEO George Aguel announced the destination became the first in the U.S. to welcome more than 60 million visitors when more than 62 million visited in 2014.