Swarovski Crystals for Academy Awards
The elegant, modern set of the 83rd Academy Awards, designed by Steve Bass, prominently featured shimmering Swarovski crystals, which intensified this year’s radiant display of Hollywood stars.
The illuminating crystals were incorporated into the circular stage piece where winners accepted their awards, and created a shining path accenting the steps leading up to the stage and on stage.
In total, the room glittered with over 55,000 Swarovski crystals, especially flown in from the company’s headquarters in Austria, in 11 different shapes and various sizes.
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This is the fourth time that Swarovski has graced the stage of the Academy Awards and this year the crystals continued to give the room the Swarovski aura of poetic beauty, glamour and sparkle, says the company.
The 83rd Academy Awards aired on ABC on Sunday, Feb. 27 from The Kodak Theatre.
“There is such an intimate and intricate beauty to Swarovski crystals that they became a fundamental part of the creative vision for this year’s Oscar set. We chose to use Swarovski crystals because the Oscars are the most glamorous event in the world and nothing says glamour quite like Swarovski. It’s the perfect pairing,” said production designer, Steve Bass.
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“Once again Swarovski is thrilled to be a sparkling element at the Academy Awards, continuing our support of the Academy, Hollywood and creativity on Hollywood’s biggest night,” said Nadja Swarovski, VP of International Communications & Creative Director.
“This year, we were honored to collaborate with Steve Bass on the incredible set design.”
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Additionally, the 83rd Annual Academy Awards Governors Ball sparkled with 250 strands of Swarovski crystal featuring more than 10,000 individual crystals of eight different shapes and sizes and weighing over 350 lbs.
Swarovski group, family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros, says the company.