Tommy Bahama, the brand that launched in 1993 with a print camp shirt and the mantra “relax,” celebrates its 20th anniversary with the Paradise Goes Platinum campaign.
The year-long event features exclusive experiences designed to let guests enjoy the particular pleasures of this island-inspired lifestyle brand. It was announced Friday, March 15.
With a global business, Tommy Bahama features everything from men’s and women’s apparel and accessories to furniture, home decor, restaurants and rum. Now, Paradise Goes Platinum lets guests experience it all, says the company.[ Also Read: Top 20 Digital Brand Campaigns of 2012 ]
In keeping with its motto, “Make Life One Long Weekend,” Tommy Bahama celebrates its platinum anniversary with exclusive luxury experiences that brings their guests, into the island-inspired world of the brand featuring some of their favorite pastimes — be it sport, entertainment, dining or simply relaxing.
“This is such a milestone for us that we couldn’t let it pass without thanking our loyal fans for their support,” says Rob Goldberg, sr. VP Marketing, Tommy Bahama. “We hand-picked a selection of experiences that are truly emblematic of the spirited Tommy Bahama lifestyle.”
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that offers men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection.