Paramount Pictures has unveiled a new company logo that commemorates the studio’s 100th anniversary in show business. The new logo can be seen on the new Tom Cruise starrer, Mission Impossible—Ghost Protocol.
The movie will open in IMAX and on other premium large format screens on Friday, Dec. 16 and in theatres everywhere on Dec. 21.
The studio’s first logo, a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was created in 1916. The 100th anniversary logo was created by Devastudios, Inc.
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Paramount will use the logo (pictured above) throughout its centennial year in 2012. Beginning in 2013, the wording about the 100th anniversary will be removed from the logo, with the rest of the design remaining in use.
Paramount Pictures Corporation, a global producer and distributor of filmed entertainment, is a unit of Viacom, a leading content company with film, television and digital entertainment brands.