Paramount Digital Entertainment says it will be releasing ten enhanced movie apps of Paramount Pictures’ films exclusively for Windows Phone 7.
The company launched SCHOOL OF ROCK Tuesday in the U.S. and Canadian Windows Phone Marketplace with additional titles to be released in the U.S. and international markets before the end of the year.
The movie apps have been built using Microsoft Silverlight technology and offer full movie plus menus, bonus features, etc. to deliver a rich connected consumer experience to Windows Phone 7.[ Also Read: Now Get 3D Green Hornet on Your Mobile ]
In a related development, History is offering History Here, a location-based mobile application for Windows Phone 7. It aims to bring history to life in thousands of locations across the United States.
Available to Windows Phone 7 customers in conjunction with the phone’s US launch on Nov. 8, History Here is the first mobile app to combine GPS with History’s content and resources to create a mobile guide that lets users experience the historical context of their surroundings. (Read: History Here App for Windows Phone 7)
With a host of fun features, including music and games, integrated into the new devices, Microsoft – with its partners – had introduced nine new Windows Phone 7 handsets in October.
The new phones, according to Microsoft, are distinguished by their design and integrated experiences built from Microsoft’s portfolio such as Xbox LIVE, Microsoft Office Mobile, Zune, Windows Live, Bing and more. (Read: New Windows Phone 7: Phone for Fun)
Other titles coming to Paramount Silverlight Enhanced Movies for Windows Phone include ZOOLANDER, WAITING FOR SUPERMAN and GI JOE: THE RISE OF COBRA, with more to be announced.[ Also Read: Netflix Offers More Options to Film Lovers ]
“Through our relationship with Microsoft, we’re able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7,” said Geremie Camara, VP Product Development for Paramount Digital Entertainment.
“Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.”[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
Other features in the enhanced movie apps include the ability to create custom clips and view the movie with pop-up trivia powered by ‘Scene It?’.
Screenlife, the creators of Scene It?, an entertainment trivia game, has also announced that its new Scene It? Harry Potter App for iPhone and iPod touch and HD version for iPad are available on the App Store. (Read: Harry Potter Decides to Go Mobile – Scene It?)
A Movie Info feature offers users the ability to identify actors, objects, music, and places in the movie, while providing rich, contextual information, such as bios, descriptions, and even maps to the locations.
“Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Paramount Entertainment’s movie apps, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp.
Paramount developed the movie apps in collaboration with Digitalsmiths, Hypershow and Trailer Park.