Premium coffee brand Nespresso announced Tuesday the launch of the second phase of its television advertising campaign “The best café. Yours.”
The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market.
Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.[ Also Read: Tata Starbucks Opens Coffee Shop in Mumbai ]
“Staying true to the European heritage of Nespresso, we are thrilled to partner with Penelope Cruz,” said Frederic Levy, president, Nespresso USA.
“The best café. Yours.” is a fully integrated campaign with digital, social, print, and a new website www.nespresso.com/whatelse, with TV as the initial driver.
Launching nationally on primetime and cable networks in the U.S. on Nov. 20th and in Canada on Dec. 3rd, the new television ad illustrates a concept that is simple yet powerful—Nespresso offers an exceptional café experience at home.
The ad highlights the Lattissima Plus machine, which marries espresso and fresh milk making perfect cappuccinos and lattes, just like one would get in a high end café, but with the simple touch of a button.
Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries.